Origin of Morals

 

At Morals, we are dedicated to providing a curated selection of unique apparel that reflects personal values and encourages meaningful dialogue. Founded in 2025 by Vernon Watkins in the vibrant city of New Orleans, we have established ourselves as a destination for individuals seeking standout pieces that resonate with their beliefs. Our flagship item, the Obscured Vision Tee, exemplifies our commitment to quality and distinctive design, featuring thought-provoking graphics that invite conversation.

We understand that clothing is not merely a means of covering the body but a powerful medium for self-expression. Research indicates that 70% of consumers prefer brands that align with their personal values. This insight drives our mission to create apparel that not only enhances your wardrobe but also serves as a catalyst for discussions about the issues that matter most. Each piece in our collection is thoughtfully designed to inspire reflection and connection among wearers and observers alike.

As industry experts, we prioritize sustainable practices and ethical sourcing in our production processes. Our commitment to quality ensures that every item is crafted to last, reducing waste and promoting a more sustainable fashion industry. We invite you to explore our collection and join us in fostering a community that values individuality, creativity, and meaningful conversations.